Your organization has core values — but how often do you actually use them?

Most teams I work with have values posted somewhere, but they’re not part of the day-to-day. And that’s a missed opportunity.

When a team knows its values, they become a guide. They help you make hard decisions and navigate tension, and they shape how you hire and how you set priorities.

I think about this the same way I think about individual strengths. When leaders get clear on what they naturally do well, their work gains focus and energy. The same is true for teams and their values.

When teams create values that stick, there is more  clarity, cohesion, and confidence in how decisions get made. The values shape your culture, and culture is the way we do things around here.

So if your culture is feeling a bit ‘off,’ it’s time to dust off those values and put them back to work.